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Harcourt Assessment, Inc., has a long and rich history that dates to the early part of the 20th century and is tied to some of the most respected names in publishing.
Although our modern-day company name derives from Harcourt Brace & Company, which was established in 1919, our corporate heritage goes back a bit further – to 1905 and the founding of World Book Company. Many of the flagship educational products we offer today originated at World Book. Our industry-leading psychological assessments originated at The Psychological Corporation, which was founded in 1921.
Harcourt Brace & Company (1919)
Alfred Harcourt and Donald Brace were friends at Columbia University in New York, and both worked for Henry Holt & Company before founding their own publishing company in 1919. Harcourt Brace & Company published the works of an impressive roster of talented writers who became world renowned, including Sinclair Lewis, Virginia Woolf, T.S. Eliot, James Thurber, George Orwell and Robert Penn Warren.
The company also emerged as a leading textbook publisher, whose motto was, “Modern Books for the Schools.” By 1960, Harcourt Brace led the market in high school textbook publishing, but had little presence in the elementary school market. That year, William Jovanovich, who had become president of the company in 1954, took the company public and merged Harcourt Brace & Company with World Book Company to create Harcourt, Brace & World, Inc.
This was a strategic move that had a long-term impact on the company because World Book was an established elementary textbook publisher and a leading test publisher.
In 1970, the company became known as Harcourt Brace Jovanovich (HBJ), with William Jovanovich as chairman. That same year, the company acquired The Psychological Corporation. Under Jovanovich’s leadership, the company diversified into non-publishing businesses such as insurance and business consulting. It also bought several theme parks -- including Sea World, which it acquired in 1976 for $46 million. The company divested its theme park division in 1989 for $1.1 billion.
World Book Company (1905)
World Book Company opened its first office in Manila in 1905 and published English-language educational materials for schools in the Philippines. The company later moved to New York, where it became a leading test publisher. Much of the company’s success was based on the work of Arthur S. Otis, who was best known for the intelligence tests he developed for the U.S. Army. Millions of World War I draftees took Otis’ tests.
World Book Company became the first publisher of group-administered tests measuring mental ability when it published Otis’ Group Intelligence Scale in 1918. Otis joined World Book in 1921. By the time World Book merged with Harcourt Brace in 1960, it had a notable portfolio of leading educational tests, including the Stanford Achievement Test (1923), the Metropolitan Achievement Test (1932) and the Otis Mental Ability Test (1936).
World Book Company was not related to World Book, Inc., the Chicago-based publisher of encyclopedias and other reference books.
The Psychological Corporation (1921)
 Psychologist James McKeen Cattell founded The Psychological Corporation in New York in 1921. Cattell was a leading figure in psychology and was the president of the American Psychological Association, as well as founder and editor of Scientific Monthly and head of Columbia University’s psychology department. At age 60, when Columbia dismissed him because of his public opposition to the draft in World War I, Cattell decided to pursue his interest in publishing. He joined forces with two former graduate students, Robert Sessions Woodworth and Edward Lee Thorndike.  
Both were eminent psychologists, and Thorndike was regarded as the foremost authority on the analysis and measurement of learning. The three men started a business to market psychological tests and related materials to educational, corporate and government clients. In 1939, the company published the Wechsler-Bellevue Intelligence Scales. David Wechsler was a former student of Woodworth at Columbia University. The company’s Wechsler intelligence tests continue to be industry leaders today.
In 1970, Harcourt Brace Jovanovich acquired The Psychological
Corporation and, in 1976, merged its educational testing department, acquired from World Book Company in 1960, into The Psychological Corporation. This new organizational structure leveraged the strengths of the two assessment product lines – individually administered psychological assessments and group administered educational measurements.
In the 1980s and 1990s, The Psychological Corporation (TPC) expanded through a number of acquisitions. In 1986, the company acquired Merrill Publishing’s test division with its portfolio of tests for language, speech and hearing. In 1993, it acquired Cognitronics Corporation. In 1994, the company acquired Communication Skill Builders/Therapy Skill Builders and its therapy products for speech-language pathologists, occupational therapists and physical therapists.
In 1983, The Psychological Corporation moved from New York to Cleveland. When the company moved to San Antonio, Texas, in 1985, it established its own operational services, including customer service, warehouse, distribution, information technology, scoring and reporting services.
In order to establish a stronger identity for its educational assessment products, and to link them more closely to the Harcourt name, The Psychological Corporation’s education testing unit was branded as Harcourt Brace Educational Measurement in 1995. The name was shortened in 1999 to Harcourt Educational Measurement.
Harcourt General, Harcourt, Inc. and Harcourt Assessment, Inc.
In 1991, General Cinema Corporation, a diversified company that operated retailers such as Neiman Marcus and Bergdorf Goodman, as well as a national chain of movie theaters, acquired Harcourt Brace Jovanovich for more than $1.5 billion. In 1993, General Cinema Corporation renamed itself Harcourt General and restored the publishing division’s name to the historic Harcourt Brace & Company. At the end of the year, Harcourt General divested its cinema division.
In 1999, Harcourt General divested its retail division and shortened the publishing division’s name to Harcourt, Inc. That same year, Harcourt, Inc. adopted the brand name Harcourt Assessment for its testing businesses. At the time, Harcourt Assessment comprised The Psychological Corporation, which was known as the clinical division, and Harcourt Educational Measurement, which was known as the education division.
In late 2003, the testing business legally changed its name to Harcourt Assessment, Inc., and unified its two divisions into one operating company. The company retired the two division names – Harcourt Educational Measurement and The Psychological Corporation – although it retained “PsychCorp” as a brand imprint for select products.
Reed Elsevier Group plc
In 2001, the Anglo-Dutch publishing company Reed Elsevier acquired Harcourt General and Harcourt, Inc., including the businesses now known as Harcourt Assessment, Inc. Harcourt Assessment, Inc. is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL), which is a world-leading publisher and information provider operating in four global industry sectors -- science and medical, legal, education, and business.
Reed Elsevier comprises the following divisions: Elsevier (science and medical), LexisNexis (legal), Harcourt (education), and Reed Business (business).
A Selection of Key Dates in the History of Harcourt Assessment, Inc.
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1905 |
World Book Company founded. |
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1919 |
Harcourt Brace & Company founded. |
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1921 |
The Psychological Corporation founded. |
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1923 |
World Book Company publishes first edition of Stanford Achievement Test. |
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1932 |
World Book Company publishes first edition of Metropolitan Achievement Test. |
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1936 |
World Book Company publishes Otis Mental Ability Test. |
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1939 |
The Psychological Corporation publishes David Wechsler's Wechsler-Bellevue Intelligence Scales, now known as the Wechsler Scale. |
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1949 |
The Psychological Corporation publishes the first edition of the Wechsler Intelligence Scale for Childrenâ (WISCâ). |
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1954 |
William Jovanovich becomes president of Harcourt Brace & Company. |
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1960 |
Harcourt Brace & Company goes public and acquires World Book to create Harcourt Brace & World. A separate Test Department is established. |
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1970 |
Harcourt Brace & World renamed Harcourt Brace Jovanovich (HBJ) with William Jovanovich as chairman. |
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HBJ acquires The Psychological Corporation. |
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1976 |
HBJ’s Test Department merged into The Psychological Corporation.
HBJ acquires Sea World theme parks for $46 million. |
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1979 |
The Otis-Lennon School Ability Testâ (OLSATâ) first published. |
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1985 |
The Psychological Corporation moves to San Antonio and establishes its own operational services. |
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1986 |
Company acquires Merrill Publishing’s test division and its portfolio of tests for language, speech and hearing. |
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1989 |
HBJ divests its theme park division, including Sea World, for $1.1 billion. |
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1990 |
Aprenda®, the first achievement test created in Spanish, is published. |
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1991 |
General Cinema Corporation (GCC) acquires HBJ. GCC now has three operating divisions: Entertainment (General Cinemas), Retail (Neiman Marcus Group) and Publishing (HBJ). |
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1993 |
GCC renames itself Harcourt General.
Publishing division name restored to Harcourt Brace & Company. The Psychological Corporation name retained for Harcourt Brace & Company's test publishing business. Harcourt General divests its cinema division. |
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1994 |
Company acquires Communication Skill Builders/Therapy Skill Builders and its therapy products for speech-language pathologists, occupational therapists and physical therapists. |
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1995 |
Educational testing products branded as Harcourt Brace Educational Measurement, a new division within The Psychological Corporation. |
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1996 |
Stanford 9 published, with reading selections commissioned from well-known authors. |
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1997 |
Second edition of Aprenda® published, with an English language reading component.
First Spanish edition of the Clinical Evaluation of Language Fundamentalsâ published (CELFâ-3 Spanish). |
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1999 |
Harcourt General’s publishing division name shortened from Harcourt Brace & Company to Harcourt, Inc.
Educational testing unit renamed Harcourt Educational Measurement. Harcourt, Inc. adopts the brand name Harcourt Assessment for its testing division, but the legal name remains The Psychological Corporation, which comprises two companies - Harcourt Educational Measurement (educational assessments) and The Psychological Corporation (clinical assessments).
Harcourt General spins off its retail division (the Neiman Marcus Group, comprising Neiman Marcus and Bergdorf Goodman). |
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2000 |
Metropolitan 8 published with unique, student-friendly answer document. |
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2001 |
Reed Elsevier plc acquires Harcourt, Inc. and Harcourt General, including The Psychological Corporation and Harcourt Educational Measurement. As part of the transaction, Harcourt’s corporate and professional services and higher education businesses sold to The Thompson Corporation. |
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2002 |
Company acquires French test publisher ECPA (Les Editions du Centre de Psychologie Appliquée). |
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2003 |
Stanford 10 published with full color and easy-to-navigate format.
Alzheimer’s Quick Test published.
Fourth edition of the Wechsler Intelligence Scale for Childrenâ (WISCâ-IV) published.
Fourth edition of the Clinical Evaluation of Language Fundamentalsâ (CELFâ-4) published.
The educational and clinical test publishing companies unified into one company and reincorporated as Harcourt Assessment, Inc. The Psychological Corporation and Harcourt Educational Measurement company names are retired.
PsychCorpÔ adopted as a brand of Harcourt Assessment, Inc.
Company acquires Swets Test International from Dutch publisher Royal Swets & Zeitlinger, with operations in Belgium, France, Germany, the Netherlands and the United Kingdom. |
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2004 |
Company launches Stanford Learning First, powered by Harcourt UnisonÔ.
Company acquires Ordinate Corporation and its portfolio of spoken language proficiency assessments.
Company acquires assets of J C Raven Ltd., including the Progressive Matrices and the Mill Hill Vocabulary Scales. |
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2005 |
First Spanish edition of the Wechsler Intelligence Scale for Childrenâ published (WISCâ-IV Spanish).
Third edition of Aprenda® published, with full color and easy-to-navigate format.
Versant™ adopted as global brand for the company's spoken language tests powered by Ordinate technology.
Spanish edition of CELFâ-4 published (CELFâ-4 Spanish). |
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2006 |
Company introduces Learnia, the first formative assessment solution from Harcourt Assessment.
Publication of the Differential Ability Scales, Second Edition (DAS-II) under the PsychCorp brand.
Ordinate Corporation, a wholly owned subsidiary of Harcourt Assessment, Inc., and Teledevelopment Services, Inc. win the Technovation Award for Ordinate Speech Processing Technology and Versant for English Spoken Language Test.
Company was awarded with the Technology and Learning Magazine Award of Excellence for its Early Childhood Observation System (ECHOS).
Online version of Bennett Mechanical Comprehension Test (BMCT) named finalist for the 2006 Plant Engineering Product of the Year.
Company acquires Edformation, Inc. and its AIMSweb product. AIMSweb will provide customers with a complete Response to Intervention (RTI) solution. |
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2007 |
The Psychological Corporation brand replaces the PsychCorp brand as the clinical product line for Harcourt Assessment, Inc. |
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